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  • Complete name: Regional Initiative Fortifying: how to accumulate a new TOurism in THE
  • Valleys and also amongst the mOst crucial CEntres OF country towns
  • Priority: Competitiveness.
  • Location of Intervention:4.3 Capitalising on Cultural Resources for More Appealing Cities and also Regions.
  • Duration: January 2009 – Feburary 2012 (38 months).
  • Complete budget plan:.
  • ERDF contribution: EUR 2.396.222,24.
  • EUR 1.897.168,30.

Collaboration:.Independent Province of Trento (Provincia Autonoma Trento, IT), University of Trento – Dept. of Computer System of Managemente Sciences- eTourism Research team (Provincia Autonoma Trento, IT), Advancement centre Litija (Slovenija, SI), Public Advantage Corporation Hippie Switzerland (Severozapad, CZ), Opolskie Voivodeship (Opolskie, PL), Ústí Region (Severozapad, CZ), La. Mo. Ro. Advancement Company (Piemonte, IT), Area Workplace Forchhheim – Department of Economic Growth (Bayern, DE), College of Natural Resources as well as Applied Life Sciences, Vienna (Wien, AT).


For several years rural areas have been struggling with huge troubles and also problems took place in the competition, the attractiveness as well as the joblessness field. A problem which is normal for numerous Central Europe areas, identified by marginality troubles depopulation, demographical adjustments due to a progressive ageing of neighborhood population in addition to a deep absence and also inadequacy of the territorial development plans.

Nonetheless the territories concerned remain in belongings of massive natural, cultural-historical as well as local craft wide range. These sources, if effectively manipulated, can become the real “economic engine” of these areas.

The main goal of the job is to as a result raise the competitiveness as well as the attractiveness of these rural low areas, showing unspoken visitor capacity, through the negotiation and also the application of new territorial administration devices and carrying out brand-new pilot tasks inside the lasting tourist industry.


Enhancing competitiveness as well as beauty of low rural villages with unexploited natural, cultural, typical heritage via new sustainable tourist structures is the main purpose of the job. The project can work as a real “financial growth engine” of these villages.

One of the most vital job tasks are grounded on preparing a new administration model concerning these regions, screening this pattern throughout pilot tasks and capitalization of attained results and results.

This capitalization will be performed developing the “Essential Towns” Association, a multinational organisation, and organising training activities along with ideal practices exchange. Additionally the job is mosting likely to establish a solid interaction activity, organisation of a vast promotion of the regions included and also their vacationer deal promoted within the project.

The job will to name a few tasks concentrate on mapping and also identification of locations of passion, collecting info and searching for finest practices. A number of pilot activities will be accomplished after the option of concrete locations. The development of a network of “Essential Villages” in all partner towns will certainly be established as well as neighborhood trainings, which are devoted particularly to vulnerable classifications, like ladies as well as jobless youth.


The project aims at a high valorisation of the all-natural, cultural and local craft resources of minimal rural towns. All these riches aspects are taken into consideration as an extremely priceless crucial element for tourist growth, according to a new territorial administration version, based on a participative approach involving regional stakeholders, for their very own benefit, and creating a financial base for towns and areas.

Through the suggested administration design a network of sustainability as well as a continuous procedure is approved.


Recap of tasks:. Pay attention to the Voice of Villages has actually started its activities in January 2009. Given that this period, the companions functioned proactively on regional degree as well as European level. Particularly, College of Trento (IT) along with College of Boku (AT) created a mapping version that had actually been utilized by all task partners to choose pilot territories.

The partners, complying with the indication of the mapping design, chosen and also mapped their pilot territories to identify their tourist potentialities, stakeholders as well as main stars involved in choice making procedure. Using the details gathered during the mapping process, brand-new governance versions had actually been recommended taking into account the peculiarities of each areas.

With the help of the Local Guide Team (a neighborhood team in which participated the pertinent neighborhood stakeholders) as well as following a bottom-up method, pilot jobs had been worked out in order to evaluate the governance models proposed.

The pilot projects made have different motifs: some are related with rural atmosphere as well as find of nature (to highlight the natural potentialities of some regions), various other are associated with thematic courses based upon sacral design as well as historic track (to highlight cultural potentialities) other involve colleges, youngsters as well as family members in creating “environment-friendly adventures” and renewable resources university (to highlight human potentialities for developing households and also children tourism).

Execution of pilot jobs started in April 2010 as well as finished in June 2011, when vacationer products prepared to be examined during 2011 summertime period. In this duration, all companions, in partnership with their regional tourist Location Monitoring Organisations, specified tourist products as well as plans for every pilot area.Moreover, training programs for local stakeholders have actually been organized in order to help them to understand how to implement governance designs recommended for their areas.

Study gos to in partner regions have actually been organised to exchange experiences on pilot task execution. Three multinational workshops occurred: in Trento (IT) on 11/06/10, in Forchheim (DE) on 19/10/10 and also Vienna on 11/07/11. A global tourist event happened in Bosco Marengo (IT) on 05/03/11. Additionally, companions went to several neighborhood and regional tourism fairs in order to promote their pilot jobs as well as their tourism location.

The partnership also went to the London Globe Trade Market global fair in November 2011, via the Important Towns Association, established in September 2011 amongst the companions for checking pilot jobs as well as administration version in order to disseminate outcomes and for transnational capitalisation as well as promotion of crucial villages and the tourist centers they provide.