- Short Form: SHIFT-X. Full name: Utilizing cultural heritage as promoter in the economic as well as social transition of old-industrial areas.
- Top priority: Competitiveness.
- Location of Intervention:4.3 Capitalising on Cultural Resources for More Eye-catching
- Cities and Areas.
- Period: October 2012 – December 2014 (27 months).
- Total spending plan:.
- ERDF contribution: EUR 1.649.736,92.
- EUR 1.288.937,51.
Collaboration:. Area of Zwickau (Sachsen, DE), Association for mining tourism Welzow (Brandenburg, DE), Technical College Mining Academy Freiberg (Sachsen, DE), Association Styrian Iron Route (Steiermark, AT), University of Graz (Steiermark, AT), Micro-Region Sokolov-East (Severozapad, CZ), STEBO Skills Facility Area Growth (, BE), City of Bydgoszcz (Kujawsko-Pomorskie, PL).
- SHIFT-X – Description.
Industrial areas in main Europe have more than decades been regarded as hot spots of financial advancement. However, a lot of them have shed this relevance due to globalisation, shift to market economies as well as various other framework conditions.
Particularly areas controlled by peripherally located little- or medium-sized towns are qualified by their industrial past. Former sectors leave behind an extensive product and also unimportant social heritage that basically establishes future advancement choices. The messing up of this heritage calls currently for a complex technique as well as instant activity.
The SHIFT-X jobs links post-industrial cities and also regions with clinical establishments renowned for their know-how in regional growth and also heritage preservation. The aim is to jointly discover ways on just how industrial heritage can be made use of for cultivating sustainable endogenous growth.
SHIFT-X – Goals.
The SHIFT-X job focuses its activities on the improvement of social administration frameworks for commercial heritage, the promotion of innovative heritage-based items along with on altering the assumption of old commercial locations.
The companion consortium has the objective to surpass the previous tasks in the field of industrial cultural heritage and also to mainstream available excellent practice on valorisation of social heritage regardless of the sort of previous sector.
Extra particularly, the objectives are to increase effectiveness, visibility and also innovation capacity of institutions taking care of commercial heritage with ideal technique transfer; to foster heritage-based products through targeted innovation as well as advertising and marketing support and also development of embedding local value chains and finally to alter the perception of old industrial areas via genuine re-branding/re-assessing of standard industrial images.
- ANTICIPATED OUTCOMES.
- SHIFT-X – Expected Result.
The pre-identified great method examples of efficiently taking care of industrial social heritage will be not only additional evaluated, however instances will be additionally be applied in taking part „ private receiving regions”. This applied expertise will certainly result in enhancement of local administration approaches for security, conservation and lasting exploitation of social resources.
The promo as well as creation of ingenious heritage-based products will cause the valorisation as well as capitalisation of typical knowledge and also will increase the competitiveness of workmanship while preserving its conventional values.
Complying with the tasks of the tasks targeted at local communities of post-industrial regions using interaction campaigns, a favorable psychological move in individuals’s mind ought to be attained bring about brand-new assumption of the targeted region.
- SHIFT-X – Activities.
- Recap of activities:.
SHIFT-X supports non-metropolitan locations in CENTRAL EUROPE to valorize their industrial society. In the task, 6 areas and communities with a strong industrial past have collaborated to examination as well as share approaches exactly how industrial heritage (IH) can be made use of for cultivating financial development as well as altering assumption as well as social settings.
The areas have teamed up with 2 clinical institutions that are renowned for their experience in regional development and also heritage conservation. The task was introduced in Nov 2012 in Bydgoszcz (PL) with a transnational meeting. The task focuses on three styles, which are:.
- enhancement of heritage monitoring frameworks,.
- development in heritage-based products as well as.
- image change projects.
For every theme, a transnational specialist group supervises of exchange and also guarantees consistency as well as compatibility of the local tasks. For including a local stakeholder environment, each local companion interacts with a local professional team. These stakeholders screen and also assistance progress of the respective partner with its job activities. They are to play a main function in their ultimate application, as well.
In the heritage management structures theme, SHIFT-X works with a tandem technique bringing together specialists from the 3 Excellent Technique Areas with the Receiving Areas thinking about their strategies.
After extensive multilateral tandem kick-off meetings in Welzow (DE), Leoben (AT), Limburg (BE), partners proceeded bilateral exchange based upon a tandem job strategy. The academic partners accompany this process which is to be mirrored in heritage management handbook.
In the style of ingenious heritage-based products, companions created a joint understanding as well as set out a critical frame of advancement. This Joint Framework Paper is the basis for Local Action Program elaborated by each partner. Lately, competitors were run by companions in CZ as well as AT for innovating invention via style.
- Furthermore, 2 open transnational seminars were held on “development in heritage-based items”.
- Prep work for a multitude of tasks started: ingenious trip as well as event concepts, testing of advertising and marketing devices (fairs, portfolio, e-cards, …), clinical representation.
- The local image modification style was set off with contrasting existing IH campaigns. On the other hand, own projects are being conceptualised. The IH promo container is under construction.
- Partnership with appropriate European networks as ERIH was reached E-Faith, Europa Nostra, TICCIH, ICOMOS.
SHIFT-X continued its outreaching communication strategy by holding numerous presentations at events, by releasing write-ups, by organising forums at events (Rostfest in AT, IBUg in DE). The task website is continuously updated: www.shiftx.eu. As a result of its communicative tasks, the project gets outstanding media attention and also achieves prolonged stakeholder participation.