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Communication Seminar - 3rd Call

Communication is an essential part of every project approved under the CENTRAL EUROPE Programme. Not only to get the message of the project across to relevant groups of people and the media, but also for a smooth and successful project implementation.

The CENTRAL EUROPE Programme held its Communication Seminar for 3rd call projects in Brno, Czech Republic on 21-22 June 2011.  

The Seminar attracted 50 Lead Partners and Communication Managers from almost all projects of 3rd call for project proposals.  

The training was prepared by the JTS Central Europe and delivered by Pinnacle, a London-based Communication and PR consultancy. Pinnacle's PR professionals trained participants on how to prepare the valuable communication strategy, how to deliver a successful event and how to deal with media. The participants also worked in groups to identify stakeholders of their projects, to prepare proper messages, to fine-tune the news angles of their project stories and to find the right communication channel for their PR activities. 

Pinnacle, in collaboration with the JTS Central Europe, has elaborated communication guidebook. The guidebook should be seen as a resource for ideas and practical advice to help Central Europe projects with their project PR activities.

Guidebook can be downloaded HERE.  

Presentations given during the training can be found here:


Communication Plan - Overview

Visual identity project Resource (presentation)

Communication Plan project Transwaste (presentation)

Communication Plan project Transwaste (final document)

Event organisation project Trolley ( presentation)

Workshop Presentations

List of participants