Communication Seminar 2009

The first CENTRAL EUROPE communication seminar, tailored to the needs of projects approved in the 1st application round, attracted altogether 70 communication managers, lead partners and representatives of the National Contact Points. The training took place on 14-15 May in Vienna and was prepared by the JTS Central Europe and delivered by Pinnacle, a London-based Communication and PR consultancy. 

Pinnacle's PR professionals trained participants on how to prepare the valuable communication strategy, how to deliver a successful event and how to deal with media. The participants also worked in groups to identify stakeholders of their projects, to fine-tune the news angles of their project stories and to find the right communication channel for their PR activities. 

Everybody had also the possibility to receive feedback on her/his project messages as well as to study the examples of successful PR activities of co-operation projects from previous programming periods. The seminar and the first hand experience with project PR were evaluated as very relevant and extremely helpful.

 
Pinnacle, in collaboration with the Central Europe JTS, has elaborated communication guidebook that was distributed at the event. The guidebook should be seen as a resource for ideas and practical advice to help Central Europe projects with their project PR activities.

Guidebook can be downloaded HERE.

Presentations can be downloaded here:

• Introduction
• Communication background
• Making your events work
• Strategic action planning
• Media relations

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